Anyone who needs to create and maintain customer relationships will require a comprehensive awareness of marketing principles. This workshop will cover both the theory and the practice of marketing, equipping delegates with the skills and knowledge to be able to contribute effectively to the marketing initiatives in their organisation. They cover the roles and responsibilities of brand management and the use of the marketing mix to strengthen your brand(s). Using latest and best practice, learn how to grow and defend your market position and maximise investment return.
You will learn how to be fully effective and efficient in all aspects of marketing. This is the most comprehensive coverage of the marketing function that can be provided.
This intermediate level workshop is aimed at individuals who are familiar with, or are working in, the marketing function; as well as anyone who needs to be aware of the principles of marketing.
This training is also a useful course for anyone who wishes to develop a better understanding of the marketing process and for those who interact with the marketing department and would like a better grasp of all that is involved in the marketing process.
The course will also benefit individuals who manage businesses and need to review their marketing strategy or decide on and implement key tactics and marketing activity.
